Σε περιόδους κρίσης, οι οργανισμοί αντιμετωπίζουν σημαντική πίεση και μπορεί να μπουν στον πειρασμό να λάβουν σκόπιμες ή ανήθικες αποφάσεις. Ωστόσο, η διατήρηση των ηθικών προτύπων είναι ζωτικής σημασίας για τη διατήρηση της ακεραιότητας και της μακροπρόθεσμης φήμης του οργανισμού. Οι ηγέτες θα πρέπει να δίνουν προτεραιότητα στη λήψη ηθικών αποφάσεων καθ’ όλη τη διάρκεια της διαδικασίας διαχείρισης κρίσεων.

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